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小红书 XHS
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Your Brand, Built for Where the Scroll Never Stops.

We build campaigns based on data, execute with creative that stops the scroll, and optimize in real-time so every dollar you spend works harder.

// Media
Get in Touch
(Who We Are) About
We are Creating Our Story —
and We Want Yours in It too.

Tier One Media is a growing digital solutions company built on one belief: every brand deserves a real shot at standing out online.

We are not the biggest agency in the room yet — and we own that. What we do bring is a tight-knit team that stays hungry, moves fast, and treats every client's brand like it is our own. We started with a vision to bring together creativity, strategy, and technology to help businesses grow in today's digital-first world — and every project we take on brings us one step closer to that.

We are on our way to Tier One. Come up with us.

(What We Do) Services
One Team.
Every Platform You Actually Need.

We grouped our services into three areas based on what they actually do for your brand — from the foundations hat set you up right, to the creative engine that keeps you visible every day, to the specialist production that takes your content to another level.

// Available Services
01.
The Creative Lab
Branding & Content Creation // Social Media Management // Paid Advertising & Campaign Management // XHS Business Verification
02.
The Strategy & Infrastructure Suite
Business Consulting & Strategy // Website Development
03.
AI Specialized Services
AI Video Production
// The Creative Lab //

Branding & Content Creation

Great content does not happen by accident. This is the design and production layer — where your brand identity gets translated into visuals, assets, and creative collateral that actually looks like it belongs together. Whether you need a full brand refresh or a consistent monthly creative output, we handle the craft.

Brand Identity Design
Social Media Graphic and Design Systems
Key Visuals Guideline
Product Photography Creative Ideas
Campaign-Specific Creative Packages
Standard Branded Contents across Organizations and Brands
LogoBrandingArtwork
BannerInfographicAdvertisement

XHS Specialized Services

XHS (Xiaohongshu / 小红书) is not like the other platforms we manage. Running proper business operations on XHS requires official enterprise authorization — and we are set up to provide exactly that. This block covers two distinct services: getting your account verified and ready, and then running paid growth once it is.

Official Business Account Verification
(企业号蓝勾官方认证)

A verified business account gets access to the Juguang paid advertising platform, private messaging monetization, precision targeting tools, and the full enterprise feature set. We guide your brand through the entire certification process from start to finish.

Official Business Account Verification (Blue Tick / 蓝勾)
Access to the Juguang (聚光) Advertising Platform
Private Messaging Monetization Features Activation
Advertising Qualification and Campaign Structure Setup
Precision Ad Targeting Unlock
End-to-End Platform Certification and Activation Support
XHS Sponsored Ads Management
(聚光推广)

Verification is step one. Growth is step two. Once your account is officially verified, we manage your 聚光 (Juguang) sponsored ad campaigns — precision-targeting the right audience within Xiaohongshu's discovery feed to drive real visibility, engagement, and conversions.

Full 聚光 (Juguang) Ads Campaign Management
Audience Targeting Setup and Ongoing Optimization
Creative Direction for XHS-Native Ad Content
Performance Monitoring and Monthly Reporting

Social Media Management

We manage your organic social presence end-to-end — from content strategy and creative production to scheduling and performance monitoring. Every piece of content is built for the platform it lives on. No copy-pasting across channels, no one-size-fits-all approach.

Platform-native Copywriting
Dedicated Content Strategy per Platform
Platform-native Copywriting
Monthly Performance Summary
Content Calendar Planning and Scheduling

Paid Advertising & Campaign Management

Organic reach only goes so far. When you are ready to put budget behind your brand and actually drive traffic, leads, and conversions — this is where we come in. We manage your paid campaigns from strategy and creative all the way to optimization and reporting.

Ad Strategy and Audience Targeting Setup
Creative Productions with Platform-Specific Format
Full Ad Account Setup and Management
A/B Testing and Ongoing Optimization
Campaign Performance Reporting
// The Strategy & Infrastructure Suite //

Business Consulting & Strategy

Growth without direction is just noise. We work with you to map out where your brand is, where it needs to go, and the clearest path to get there — whether that is entering a new market, repositioning your brand, or building a digital presence from the ground up.

Brand Positioning and Market Analysis
Digital Strategy and Platform Roadmap
Competitor Landscape Review
Campaign Planning and Go-to-Market Strategy
Ongoing Advisory and Strategy Reviews

Website Development

Your website is the one digital space you fully own. We design and build websites that look the part and actually perform — clean, fast, and built to convert visitors into customers.

Website Design & Development
E-Commerce Solutions
Business & Workplace Setup
Email & Domain Management
Server & Hosting Management
Website Maintenance & Support
// AI Specialized Services //

AI Video Production

A full-service video production offering for brands that need a polished, standalone video with serious production value. Think campaign hero videos, product reveals, brand story films, and premium digital ads — not your weekly TikTok post.

Custom Script Writing
AI-assisted Storyboarding and Pre-Production Concept Alignment
Professional Voiceover
Subtitles Included
Fully Edited, Export-Ready Video
Available in 30 Seconds and 60 Seconds Formats

AI Business Automation

We replace manual, time-consuming tasks with intelligent AI workflows. We integrate automation into your business processes so your team can focus on scaling while the systems handle the rest.

Business Audit & Automation Strategy
Custom AI Workflow Setup
Lead Capture & Auto-Response
CRM & Customer Data Sync
Omnichannel & Social Media Chat Follow-Up
AI Customer Support and Ticketing Chatbot
Real-Time Reporting Dashboards and Performance Tracker
System Testing & Deployment
Simple Process.
No Drama.

Here is exactly how we go from 'hey we are interested' to your content being live.

  • We Talk.

    No pitch decks, no pressure. Just a real conversation about your brand, your goals, and whether we click.

  • We Plan.

    We put together a strategy and proposal built specifically for you. Not a recycled template with your logo swapped in.

  • We Align.

    Brand assets in, storyboards out. We get fully briefed on your voice, your vibe, and your audience — and show you the plan before anything gets made.

  • We Create.

    We put together a strategy and proposal built specifically for you. Not a recycled template with your logo swapped in.

  • We Launch.

    It goes live and we stay on it — monitoring, optimizing, and sending you reports that actually make sense.

We Are Not the Biggest.
We Are the Most Invested.

Here are the things that actually matter — short, sharp, and real.

We Live on These Apps.
Not just professionally. We scroll, we study, we know what actually stops the thumb.
No Templates. Ever.
Every strategy is built from scratch for your brand. We do not recycle.
Data First. Always.
Every decision — creative, timing, budget — is backed by real numbers. Not gut feel.
Creative Meets Strategy.
Pretty content that does nothing is just noise. Ours looks good and performs.
One Team, Full Stack.
Strategy, content, ads, reporting — all under one roof. No vendor juggling.
XHS-Verified. They Are Not.
We are authorized to verify your brand on Xiaohongshu. Most agencies cannot say that.
FAQs
Let’s clear the air.

Everything you need to know before we get started.

Do you handle the production from start to finish?

Absolutely. We are a full-stack growth partner. We handle discovery, the creative production (shooting, editing, copywriting), and the actual media buying. You run your business; we run the feeds.

Are you using AI to create our content?

Great question, and we want to be fully transparent here. We use AI tools during the pre-production phase — things like storyboarding, scripting, and content concept alignment. This helps us move faster and stay aligned with your brief before production begins. However, the actual content that goes live — your visuals, videos, copy, and campaigns — is fully produced by our human team. We review, refine, and quality-check everything. AI is our planning tool, not our production tool.

I am new to social media marketing. Where do I even start?

Honestly? With a conversation. You do not need to know which platform is right for you before reaching out. We will assess your brand, your audience, and your goals — then recommend where to start based on what makes the most sense, not what costs the most.

What makes XHS different from RedNote in your services?

Good catch — they are the same platform (Xiaohongshu / 小红书), but we offer two distinct service tracks for it. Our XHS services are specifically about official business account verification (Blue Tick / 蓝勾) and paid advertising through the Juguang (聚光) platform — these require enterprise authorization that not every agency has. Our RedNote content creation service is about organic content management for the same platform. You can start with one or run both together.

How long before I see results?

Realistic answer: paid ads typically show early data within the first 2 to 4 weeks. Organic content takes a bit more time to build momentum — usually 1 to 3 months for consistent growth signals. We will be honest with you from the start about what timeline to expect based on your platform, budget, and goals. We are not in the business of overpromising.

What is the minimum commitment period?

Most of our monthly packages run on a minimum 3-month engagement. This is not about locking you in — it is because any serious content or campaign strategy needs time to gather data, optimize, and actually perform. We want to give your brand a fair shot, not just produce one month of content and call it done.

How do I get in touch?

Hit us up with the Contact Form below or Contact Us via WhatsApp. We are pretty responsive — we do not let messages sit.